Tuesday, September 13, 2005

Orkut added to Google products

And finally Orkut! has been added to Google products and now you don't have to remember seperate login/password for Orkut. For those who didn't know, Orkut was not a Google product yet. It was a part time project of a Google Engineer, Orkut Buyukkokten. Although it used resources of the Google Inc. it was no where mentioned on Google product list(not even as beta).
Now Google has finally adopted it and made it a member of Google account and now one may log onto Google account and automatically log on to Orkut and host of other services such as gmail. So far so good!

But what more we can read into it ? How this is going to benefit Google ?
I think I ve written this in this blog before about it but not in this much detail. The major advantage of this for Google is that now it knows which Gmail users are friends to which other Gmail users! It suddenly knows a lot more about it's Gmail users, there prefrences, their sexual orientation, their birthday, how they describe themselves, their religon, political view, fashion habits, hometown and what not!!! Just imagine the kind of data they can process now.

Okay again! so far so good! They know a lot about us...so what ? What is the use of this data for them ? They are not spammers or stalkers or FBI!

Well the biggest use of this data is going to be in their AdSense technology. If you don't know, Adsense is the technology Google uses to earn money. Infact it's almost the only source of income they have today. This Adsense reads our mails, sniffs our searches and other behaviour and comes up with relevant advertisments on the right side of search window, gmail mails etc. And believe me they are making small businesses go ballistic in America and elsewhere. Small retailers and vendors are the one who are benefitted by this the most. As Adsense shows only evry relevant ads on these links, it is made sure that a large number of users that actually follow that link ARE actually interested in these advertisments(products/services). And Google charges peanuts from these retailers (something like $0.05 -$0.5 per click). There have been cases where retailers or businesses have got 50-100 new customers by spending only $100!. So Orkut is now going to further strenthen that Adsense technology as Google now knows much more about us!

What else could come out of this integration?
Well for a lot of us Orkut is very effective social tool. It helps us stay in touch and a lot more than that. Google is building it's homepage services which is supposed to have very personalized items like news, mail snippets, weather details, search history etc. I hope this service will now include Orkut also and a lot of things like scrabook etc will be integrated seamlessly into it.
Just wait and watch.


Phoenix said...

Well, I agree, thais is one of the best things that could have happened to orkut.
at leats now there are less server errors, and no-doughtnue crap is gone for good!

i just hope they adopt blogger too:(

Shreyansh said...

Its 3 AM right now and I have just finished reading your blog . Very Interesting read , I must say.
Also never ever have I got into the nuances of things like linux vs windows and other such tech stuff.I used to get updated by random babblings from our batch mates .....now I know where to go everytime I want to get updated on what's what of softwares and google and hi tech etc. etc. etc.

blaze said...

Great info about adsense I have a lage interest also and have a site about adsense please feel free to check it out.

doer said...

Hello, just visited your blog, it's informative. I also have a website related togoogle adsense software. So make sure you visit and hope it's useful.

Anonymous said...

Excellent, love it! » » »

Anonymous said...

I have been looking for sites like this for a long time. Thank you! accutane package insert Divorce lawyers nc investments Internal cell phone antenna booster questions Levaquin interactions warfarin wellbutrin withdrawal xl services incorporation nexium cheap lowering cholesterol handbag jelly kelly Old ford truck resources Canada quit smoking apple credit card Toy limo

Anonymous said...

hmm..this might be true..but what about the other social networking sites like facebook..how they are earning out of it??

craftmatic bed said...

black mold exposureblack mold symptoms of exposurewrought iron garden gatesiron garden gates find them herefine thin hair hairstylessearch hair styles for fine thin hairnight vision binocularsbuy night vision binocularslipitor reactionslipitor allergic reactionsluxury beach resort in the philippines

afordable beach resorts in the philippineshomeopathy for eczema.baby eczema.save big with great mineral makeup bargainsmineral makeup wholesalersprodam iphone Apple prodam iphone prahacect iphone manualmanual for P 168 iphonefero 52 binocularsnight vision Fero 52 binocularsThe best night vision binoculars here

night vision binoculars bargainsfree photo albums computer programsfree software to make photo albumsfree tax formsprintable tax forms for free craftmatic air bedcraftmatic air bed adjustable info hereboyd air bedboyd night air bed lowest pricefind air beds in wisconsinbest air beds in wisconsincloud air beds

best cloud inflatable air bedssealy air beds portableportables air bedsrv luggage racksaluminum made rv luggage racksair bed raisedbest form raised air bedsbed air informercialsbest informercials bed airmattress sized air beds

bestair bed mattress antique doorknobsantique doorknob identification tipsdvd player troubleshootingtroubleshooting with the dvd playerflat panel television lcd vs plasmaflat panel lcd television versus plasma pic the bestadjustable bed air foam The best bed air foam

hoof prints antique equestrian printsantique hoof prints equestrian printsBuy air bedadjustablebuy the best adjustable air bedsair beds canadian storesCanadian stores for air beds

migraine causemigraine treatments floridaflorida headache clinicdrying dessicantair drying dessicantdessicant air dryerpediatric asthmaasthma specialistasthma children specialistcarpet cleaning dallas txcarpet cleaners dallascarpet cleaning dallas

vero beach vacationvero beach vacationsbeach vacation homes veroms beach vacationsms beach vacationms beach condosmaui beach vacationmaui beach vacationsmaui beach clubbeach vacationsyour beach vacationscheap beach vacations

bob hairstylebob haircutsbob layeredpob hairstylebobbedclassic bobCare for Curly HairTips for Curly Haircurly hair12r 22.5 best pricetires truck bustires 12r 22.5

washington new housenew house houstonnew house san antonionew house venturanew houston house houston house txstains removal dyestains removal clothesstains removalteeth whiteningteeth whiteningbright teeth

jennifer grey nosejennifer nose jobscalebrities nose jobsWomen with Big NosesWomen hairstylesBig Nose Women, hairstyles