Saturday, September 17, 2005

Blog search!

So here we have finally an utility to search blogs. Well my first reaction was whats new in that? I mean you can always do a google search like 'search key'. And you may search all the pages (almost all) present on blogsphere. And same may be done with 360 and others. Then I thought maybe they have just done this and added links for the same eveywhere.
But then reading a bit more into the things, I soon understood that what Google is trying to do here is awesome. They are not just searching the pages but doing it in realtime. They are indexing these pages almost instantaneously. One may ask what's big in that ?
Well first for the people who don't know about this, Google indexes all the webpages that have been updated all over the world twice a month (it's called Google dance or something) and it visits all the webservers all over the world and collects all the information. Thats why those webpage contents that have been recently updated are not present on Google.
Now the question arises, what's the need for realtime search of blogsphere ? Well for the starters we may say that blogs are updated much more frequently than webpages and it's better to index them in realtime, so that all the blog content is searchable immideately.
But is there something more to it ?
There maybe! I have for long have this feeling that there is more to blog than just being amusing, informative and personal. Blogs may easily kill journalism as we know it, in this century. Already almost all important geek world information comes from blog. There are blogs by developers, managers, companies which gives much needed insight into the tech world, which is generally ignored by mainstream journalism. Apart from tech blogs there are blogs from all walks of life like cookery, psychology, economics, finance and what not. In my view blogging will change the way we look at news today. Google armed with deep personal insights of a person maybe able to come up with news and information that one actually wants to read.
I know I maybe just reading a hell lot more into it than what it is supposed to mean but still there is a possiblity that we may eventually find out what Google actually is!

Tuesday, September 13, 2005

Orkut added to Google products

And finally Orkut! has been added to Google products and now you don't have to remember seperate login/password for Orkut. For those who didn't know, Orkut was not a Google product yet. It was a part time project of a Google Engineer, Orkut Buyukkokten. Although it used resources of the Google Inc. it was no where mentioned on Google product list(not even as beta).
Now Google has finally adopted it and made it a member of Google account and now one may log onto Google account and automatically log on to Orkut and host of other services such as gmail. So far so good!

But what more we can read into it ? How this is going to benefit Google ?
I think I ve written this in this blog before about it but not in this much detail. The major advantage of this for Google is that now it knows which Gmail users are friends to which other Gmail users! It suddenly knows a lot more about it's Gmail users, there prefrences, their sexual orientation, their birthday, how they describe themselves, their religon, political view, fashion habits, hometown and what not!!! Just imagine the kind of data they can process now.

Okay again! so far so good! They know a lot about what ? What is the use of this data for them ? They are not spammers or stalkers or FBI!

Well the biggest use of this data is going to be in their AdSense technology. If you don't know, Adsense is the technology Google uses to earn money. Infact it's almost the only source of income they have today. This Adsense reads our mails, sniffs our searches and other behaviour and comes up with relevant advertisments on the right side of search window, gmail mails etc. And believe me they are making small businesses go ballistic in America and elsewhere. Small retailers and vendors are the one who are benefitted by this the most. As Adsense shows only evry relevant ads on these links, it is made sure that a large number of users that actually follow that link ARE actually interested in these advertisments(products/services). And Google charges peanuts from these retailers (something like $0.05 -$0.5 per click). There have been cases where retailers or businesses have got 50-100 new customers by spending only $100!. So Orkut is now going to further strenthen that Adsense technology as Google now knows much more about us!

What else could come out of this integration?
Well for a lot of us Orkut is very effective social tool. It helps us stay in touch and a lot more than that. Google is building it's homepage services which is supposed to have very personalized items like news, mail snippets, weather details, search history etc. I hope this service will now include Orkut also and a lot of things like scrabook etc will be integrated seamlessly into it.
Just wait and watch.

Saturday, September 10, 2005


So no one told you life was going to be this way.

Your job’s a joke, you’re broke, you’re love life’s DOA.

It’s like you’re always stuck in second gear,

Well, it hasn’t been your day, your week, your month, or even your year.

But, I’ll be there for you, when the rain starts to pour.
I’ll be there for you, like I’ve been there before.
I’ll be there for you, cause you’re there for me too.

The view from my balcony!

Sunday, September 04, 2005

The biggest disasters

The biggest disasters in the world: Hiroshima 45, Tschernobil 86, Windows 98!

Saturday, September 03, 2005

Microsoft vs Google

Google is getting bigger everyday and microsoft is getting more irritated everyday. Ballmer is supposed to have vowed to kill google. The story is inetersting...Ballmer throws a chair when he's an employee conveys him the decision to leave M$ for Google!!!