I just purchased Airtel broadband TV subscription for Rs. 99 a month. I must say that it is a really cool experience. They have almost all channels I watch (except Movies now) like TLC, Discovery, Turbo, NDTV (all news channel but they do not have goodtimes yet), Bloomberg, ET now, Nat geo, Animal planet.
The sign up process was also quiet easy and not something I would normally expect from Airtel. They have also a bunch of movies that one can watch on demand.
I think they have a solid offering here. If they can add a few more channels (sports and entertainment) this service can really take off.